Multiple Listing Service Benefits
In the old days of
real estate, each broker had their own listings and you had to deal with that
broker if you wanted to buy their listing. Then agents got the bright idea that
if they shared their listings, they could waste less time and make more money.
In Cumberland County, early days of cooperative brokerage meant making up scrap books
of newspaper ads for houses and driving around to other offices to pick up
keys. It evolved into a system of books published every other week and lock
boxes on front doors with keys inside and combinations that could be given over
the phone.
Now the
Multiple Listing Service is an internet based database containing
thousands of listings in Cumberland and surrounding counties.
In order to
join the area's Multiple Listing Service one must be a licensed real estate
broker or salesman and work for a company which is a member of a Board of
Realtors. Members have access to the database of properties for sale and other
services offered by MLS.
Through rules of membership in MLS and rules governing the conduct of Realtors
(members of the National Association of Realtors), a system has been established
which gives members the ability to show and sell the listings of every other
member of the service. The listing broker signs an agreement with the property
seller, which defines the total commission
that the seller will pay at the close of the sale. The listing broker then
offers a part of that commission to the broker that works with the buyer. Rules
of the service require members to place all residential property listed with the
service, unless the seller requests otherwise.
Multiple
listing is generally considered to be a good thing for sellers, buyers and
agents. The seller benefits by having their property exposed to a wider range of
customers than one agency could reach. Buyers benefit by being able to see all
the available listed properties through one agent, rather than having to contact
all the different companies in town. And agents benefit by being able to sell a
larger inventory of properties than one agency would have available.